My penultimate round of focus groups with undecided voters took place in Cardiff, where many people’s perplexity over the decision at hand was not turning not into enlightenment but exasperation. Among the many words people used to describe the con

  This week’s focus groups with undecided referendum voters took place in Leamington and in Muswell Hill, North London, with only three weeks to go until the big day. “That will be the actual decision, will it?” It really will. “I don’

This article was first published in The Guardian   “Usually I’d say ‘What do the Tories want?’ and do the opposite. But you can’t even do that.” This complaint from an undecided voter in one of my recent focus groups sums up the fru

My latest five-thousand sample survey shows how the referendum campaign is developing, and sheds light on the competing themes of the two campaigns: Remain’s emphasis on the risks of Brexit, and Leave’s mantra ‘Vote Leave, Take Control’. Here

  For this week’s focus groups with undecided referendum voters Lord Ashcroft Polls visited Birmingham and, for a Scottish perspective, Glasgow. Here, the decision at hand seemed to most participants at least as important (but much, much less

  This week’s focus groups took place in Nottingham, Loughborough and Southampton. Our undecided referendum voters had noticed plenty of news, even if they were no closer to making up their minds. “Apparently if we leave the sky’s going to

  This week’s referendum focus groups took place in Brighton and, for a Northern Ireland perspective, Belfast and Newtownards. As always, participants had a range of backgrounds and political views; all said they intended to vote on 23 June bu

  With eight weeks to go, the latest round of Lord Ashcroft Polls focus groups with undecided referendum voters took place in Newcastle, Gateshead and Stevenage. President Obama’s visit was the week’s big news. Did anything stand out? “He

  Over the next nine weeks Lord Ashcroft Polls will visit every region of the country to find out what undecided voters are thinking about the referendum, what they have noticed and what has passed them by, what they make of the latest claims an

David Cameron is in Brussels to finalise his renegotiation of Britain’s EU membership terms. Many voters would never be persuaded to stay whatever he came back with, but as my recent research found, some undecideds could be swayed if the PM convin