What my focus groups of wavering Tory voters said about the leadership race

By Lord Ashcroft

As MPs prepared to begin the process of narrowing the field of leadership contenders this week, I conducted focus groups in two rather different Conservative seats – leafy Putney and leave-y Thurrock – to see what wavering Tory voters made of the race.

Just as there were mixed views about Theresa May’s tenure in Downing Street – “she was in an impossible position and had no loyalty from her party;” “it was her choice to take that position and she made mistakes;” “history will be kind to her because she stayed strong in an absolute shitstorm” – there were varying degrees of optimism as to whether her successor would be able to get out of the Brexit rut. Few thought a new Prime Minister would be able to persuade more MPs to back a version of the Withdrawal Agreement (“the problem wasn’t personal, the problem was the deal”), but most leave voters and even some remainers thought there might now be scope for progress with the EU: “They say they’re not going to negotiate any more so you get the impression there won’t be a chance for a new leader to get a different deal, but somehow I think there will be. A new person will be able to have a new discussion;” “Someone with a will to do it. You got the impression that Theresa May was dragging her feet at times;” “You’ve got to have faith, you’ve got to give them a chance. The way they conduct themselves initially is the key thing;” “There’s a lot of room for improvement… You need someone with a bit of personality, a bit of persona.”

What, if anything, had people noticed about the contest to find such this individual? “All I’ve heard is someone sniffing cocaine. I can’t think of his name (more…)

“Candidates are supposed to pay attention to the voters’ backstory, not the other way round”: my E2 Summit speech

By Lord Ashcroft

Each year Mitt Romney puts together a meeting of ‘experts and enthusiasts,’ the E2 Summit in Utah. This year he invited me to speak about what my research had to say about political disruption in Britain and America, its causes and consequences. This is what I had to say:

In recent years, political change has arrived in some unexpected forms in both our countries, and it’s hard to know what to expect next. I have spent some time trying to make sense of the disruption through my opinion research on both sides of the Atlantic.

This began 15 years ago when, as a longstanding donor to the Conservative Party, I decided it was about time someone made a proper study of why we kept losing general elections – usually after being reassured by the party hierarchy that we were on course for a famous victory. I published the findings under the unambiguous title Smell The Coffee: A Wake-Up Call For The Conservative Party, and on the strength of this, David Cameron appointed me the party’s Deputy Chairman to help ensure its lessons were acted upon. Since stepping down from the role I’ve continued with the research, since it struck me that while commentators were always blessed with an abundance of opinion, real evidence was in rather shorter supply (more…)