By Lord Ashcroft
This week’s focus groups with undecided referendum voters took place in Leeds, where people were doing their best to stay on top of events (“I’m not OCD about it but I like to know what’s going on”). Participants had noticed that recent news had been dominated by migration, including the rise in net migration to 333,000.
For some, this was worrying (“it’s scary when you see it written down”). Others thought it was surprisingly (more…)
By Lord Ashcroft
This article was first published in The Guardian
“Usually I’d say ‘What do the Tories want?’ and do the opposite. But you can’t even do that.” This complaint from an undecided voter in one of my recent focus groups sums up the frustration many people feel about the EU referendum campaign. For all that people grumble about partisan politics, the parties’ competing brands – their familiar character, principles, policies, personalities and history, in or out of office – help voters make decisions.
Without party brands to guide them, many voters feel at sea (more…)
By Lord Ashcroft
My latest five-thousand sample survey shows how the referendum campaign is developing, and sheds light on the competing themes of the two campaigns: Remain’s emphasis on the risks of Brexit, and Leave’s mantra ‘Vote Leave, Take Control’. Here is what we found:
1: Opinion remains divided, but the Leave vote is hardening
I asked respondents to place themselves on a sentiment scale, where zero meant they would definitely vote for Britain to remain in the EU, and one hundred meant they would definitely vote to leave (more…)
By Lord Ashcroft
For this week’s focus groups with undecided referendum voters Lord Ashcroft Polls visited Birmingham and, for a Scottish perspective, Glasgow. Here, the decision at hand seemed to most participants at least as important (but much, much less interesting) as the independence referendum nearly two years ago.
This was partly because the European issue was less emotive than Scottish independence: “It’s a bit anticlimactic in comparison. People were more passionate about the change in the Scottish referendum than they seem to be about the change if we leave the EU. This is a damp squib.” The 2014 vote really had led to new levels of civic engagement (“People on Facebook who used to put up videos of themselves lighting their farts are now talking about politics (more…)
By Lord Ashcroft
This week’s focus groups took place in Nottingham, Loughborough and Southampton. Our undecided referendum voters had noticed plenty of news, even if they were no closer to making up their minds. “Apparently if we leave the sky’s going to fall in and World War Three is going to break out.” “The Bank of England came out today and said there could be another recession.” “Dave and Boris are having a bit of a spat. I’m not sure they’re still pals.” “The out tour bus started today.” “I read hair dryers and kettles and pressure cookers would be nobbled by the EU if we stay. Now it’s personal! (more…)
By Lord Ashcroft
This week’s referendum focus groups took place in Brighton and, for a Northern Ireland perspective, Belfast and Newtownards. As always, participants had a range of backgrounds and political views; all said they intended to vote on 23 June but had not yet decided if they wanted the UK to leave or remain.
Having had Assembly elections to contend with, our Northern Ireland groups felt rather behind on the referendum debate (more…)