You can guess what people think, or you can find out – why polling is a force for good

By Lord Ashcroft

This article was first published in India’s Sunday Guardian

It’s been a bumpy few years for the pollsters. Surveys overestimated support for Angela Merkel’s party in last September’s German elections, having correctly identified Emmanuel Macron as the front runner in a competitive field in France earlier in the year. In the last two national contests in the UK, most pollsters expected a knife-edge result in 2015 and a comfortable Conservative victory in 2017, but got precisely the reverse. Before our 2016 referendum most surveys suggested the country would vote to remain in the European Union, and a few months later many received a second shock with the election of President Donald Trump.

Forecasting election results has become trickier. Electorates have become more unpredictable, strength of support and people’s likelihood actually to turn out and vote is harder to account for, and busy people are more reluctant to take part in polls. But polling is more than a slightly wonky crystal ball for predicting what people will do at the ballot box (more…)

Brexit Britain won’t forget its old friends

By Lord Ashcroft

This article was first published in The Times Of Malta

Britain’s friendship with Malta is so long and so rich that it would be easy to take for granted. The award of the George Cross in 1942 by King George VI to bear witness to the nation’s “heroism and devotion” following the second siege of Malta is only the best-known episode in a story that spans the centuries: the joint enterprise of ridding Malta of the French garrison in 1800, the islands’ part in the British Empire, their crucial role as a supply station in the First World War, their valiant endurance against the Axis powers in the Second, their long service as the home of the British Mediterranean Fleet, and accession to the Commonwealth on gaining independence in 1964 are testament to a true partnership.

These bonds of history and affection are not confined to the past. In a survey I conducted before the EU referendum I was pleased to see that fondness for Britain among Maltese people lives on (more…)