By Lord Ashcroft
After the 2005 general election I published Smell The Coffee: A Wake-Up Call For The Conservative Party. Based on extensive research, this was an attempt to understand why the Tories kept losing elections and what they needed to do about it. In 2010 I followed up with Minority Verdict, which drew on published polling and my perspective from having been involved in the Conservative campaign, to help explain why the party had once again fallen short.
My analysis of the 2015 election, and the unusual parliament that preceded it, appears as the appendix to Call Me Dave, my biography of David Cameron written with Isabel Oakeshott. I am now releasing this as a separate edition – The Unexpected Mandate – to follow my two earlier election commentaries. (more…)