By Lord Ashcroft
In The Leadership Factor I have looked in depth at how voters see each of the three party leaders, and the extent to which each leader is an asset or a liability for their party – a draw or a drag.
Political Leadership
The Leadership Factor
How to handle Ed?
By Lord Ashcroft
As Ed Miliband returns to work this week after the birth of his son, Conservatives will be wishing his family well – while considering what can be done to ensure the Labour leader’s political fortunes do not prosper. Two schools of thought are apparently emerging: one, that the Tories should subject Mr Miliband to relentless assault in much the same way as Labour treated William Hague and Iain Duncan Smith; the other, that he is proving so uninspiring that we should leave him alone in the hope that he remains in post indefinitely. Both these arguments make the mistake of assuming that Mr Miliband’s success or failure, and how he is seen by the voters, will be determined by what the Tories choose to say about him.