By Lord Ashcroft
My referendum polling has found seven different kinds of voter, from those who are sure they’ll vote to leave to those who are sure we should remain.
A quarter of us are Nothing to Lose voters, who think Britain is on the wrong track, are worried about immigration, and think we should definitely go.
One in seven are in the Global Britain group – who are optimistic for the UK, believe staying in the EU is a bigger risk than leaving, and think we’d do better in the global economy outside the EU.
One in five are Hard-Pressed Undecideds, who worry about their own prospects but are not sure whether problems like immigration will be dealt with better inside or outside the EU.
One in seven are in the Listen to DC group – they’re undecided how to vote but think leaving sounds like a bigger risk than staying, and could be persuaded by a strong lead from the PM.
One in eight of us are in the If It Ain’t Broke group – believing we won’t be able to solve problems like immigration whether we’re in or out, so might as well avoid the risk of changing.
Just over one in ten are in the I’m Alright Jacques group – they’re happy with life, optimistic for Britain, positive about immigration, and think leaving would be too big a risk.
The remaining tenth of the population are Citizens Of The World – the most committed to staying in the EU, they value free movement and having human rights guaranteed by Europe.
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