By Lord Ashcroft
Congratulations on your appointment. As you probably know, I argued against it. Nothing personal: I wanted to avoid a repeat of 2010, when the campaign was “run” by a group of people with different ideas, none of whom had ultimate authority. It seemed to me that bringing another player to the table which already accommodates David Cameron, George Osborne, Grant Shapps, Andrew Cooper, Stephen Gilbert, Craig Oliver and (sometimes) Steve Hilton could only make this problem worse – especially since the party at last seemed to have landed on a workable strategy, has a campaign plan to go with it and, importantly, is working in harmony.
But now that the decision has been made, I am, as someone who only wants a Conservative majority, keen to help. Here are a few points to bear in mind as you prepare to settle in.