1992. The last elected Conservative government

By Lord Ashcroft

The past week has been one of great loss for Britain. It has also contained an anniversary which has, not surprisingly, gone unremarked: it is now 21 years since the Conservative Party last won a general election with an overall majority.

Some will recall 9 April 1992 more clearly than most – not least the man who then headed the Conservative Research Department’s Political Section. Can that 25 year-old aide to John Major have imagined that despite its fourth consecutive victory and 14 million votes (a total which remains a record), his party’s standing with the public would be reversed within a year – and that the next Conservative Prime Minister to enter Number 10 would be him?

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Farewell Margaret Thatcher – a colossus of British politics and a dear friend

By Lord Ashcroft

I have numerous memories of Margaret Thatcher and all of them are fond ones. To me, she was not just a colossus of British politics but also a fiercely loyal friend when I was under fire. Her death today, aged 87, has saddened me greatly.

I credit Margaret Hilda Thatcher with rekindling my interest in politics after I had drifted away from it for well over a decade. I had admired her from afar long before I knew her – and not just because she was Britain’s first (and to date only) woman Prime Minister. (more…)

Words matter. Don’t choose them too carefully

By Lord Ashcroft

Nobody who listened to George Osborne’s Budget speech could have been in any doubt about what he was trying to say. If anyone missed the message about “aspiration” at the first mention, or the second, they would surely have picked it up by the sixteenth.  Yawn! The aim of building an “aspiration nation” and helping “hard working people who want to get on in life” was reinforced days later by David Cameron in his immigration speech, in which he also found three opportunities to remind us that Britain was in a “global race”, a theme he first introduced at last year’s Conservative conference.

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Voters must believe we have more to offer than austerity

By Lord Ashcroft

Imagine becoming Chancellor at a time of record public borrowing. The country’s banking industry is engulfed by gargantuan losses, and our European trading partners are flat on their backs because of their failed single currency. The energy infrastructure needs the biggest ever investment in new power plants. The population is ageing rapidly, and the nation’s already overtaxed workers and businesses face growing burdens. Meanwhile, a group of new economies is emerging, each educating more engineers, mathematicians and scientists than Britain and able to produce more at a lower price.

George Osborne doesn’t have to imagine.

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Time to end the ringfence for the international aid budget

By Lord Ashcroft

The budget deficit remains the central fact of British politics. The deficit constrains everything the government does, or can plan to do. Restoring the country’s finances remains the coalition’s priority, and rightly so, but this is proving harder than it hoped or expected.

One reason for this is that while Conservatives favour public spending cuts in principle, they often oppose them in practice. Ministers are evidently fighting to protect their own territory. MPs and activists call for spending to fall faster, but to rise in their own favoured areas. Vested interests and lobby groups protest, but that is their job – just as it is the Chancellor’s job to make decisions.

None of those decisions is easy. But one is overdue, and has the unusual advantage of being both popular and helping the Chancellor achieve his fiscal goals.

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Marginal Territory: the seats that will decide the next election

By Lord Ashcroft

Marginal constituencies decide the outcome of elections. In 2010, though the Conservatives did not achieve the national vote share they wanted, the party’s targeting strategy meant it won 23 more Labour seats and 9 more Liberal Democrat seats than it would have done on a uniform swing. Had it not been for the Conservative performance in the marginals, Labour would have been the largest parliament and would have continued in government.

The voters in marginal seats receive, no doubt to their delight, a great deal more attention from the parties than anyone else. But not all marginal seats are the same. Not only are they contested by different parties, they are home to different kinds of people and face a variety of different circumstances. Not only can the state of play in the marginals look rather different from the national polls, different kinds of marginal seat can look rather different from each other.

Now that we are past the midway point in the parliament – and now that it’s clear that the constituency boundaries will not be changing before the next election – I decided it was time for a proper look at the marginal territory where it will be decided who enters 10 Downing Street on 8 May 2015 and whether or not they have an overall majority at their command.

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What Are The Liberal Democrats for?

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By Lord Ashcroft

The mood at the Liberal Democrat Spring Conference this weekend will perhaps be more cheerful than at any such gathering since the start of the coalition. The Eastleigh by-election apparently vindicates Nick Clegg’s approach to government, and his party’s approach to campaigning.

His activists will be relieved to think that pavement politics is back; that despite the polls, strong local government and an invincible leaflet-dropping network will see many or even most of their incumbent MPs safely back to Westminster in two years’ time. Certainly the Eastleigh victory was a considerable achievement for the Liberal Democrats, and there is no doubt, as my research has suggested for some time, that the party remains stronger as a local force that the national numbers suggest.

But that is not the whole story.

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We know how Eastleigh voted. Here’s why

By Lord Ashcroft

The day after a by-election it rarely helps to panic. Neither does it help to speculate about who voted for whom, or why. To avoid the need to do so, yesterday I polled people in the Eastleigh constituency after they had cast their vote. The sample of 760 is inevitably smaller than usual, given the time constraint, and though it is not politically weighted in the usual way it is a fair representation of those who voted. This is what I found.

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Liberal Democrats have 5-point edge in Eastleigh

By Lord Ashcroft

With two days to go, the Liberal Democrats have the edge in the Eastleigh by-election. My latest poll finds a 5-point lead for Mike Thornton over Conservative candidate Maria Hutchings. Labour’s share has been squeezed since the start of the campaign, with John O’Farrell in fourth place behind UKIP’s Diane James, who has progressed to 21%.

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Electoral Commission rejects SNP’s biased referendum question

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By Lord Ashcroft

A year ago I wrote that no self-respecting pollster would ask the question that Alex Salmond planned to put before the people of Scotland in his referendum. The Electoral Commission has come to the same conclusion, rejecting the SNP’s proposed formulation – “Do you agree that Scotland should be an independent country?” – and ruling that more neutral wording must be used.

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