By Lord Ashcroft
One of the most important principles behind my polling is transparency. All the data from my polls is published for all to see. This is important as it shows the research is done properly, and allows anyone who is interested to get the maximum possible value from the work.
The slightly more uncomfortable but nonetheless crucial side of transparency is that people can see when a mistake is made. Unfortunately that was the case last week in my poll of Doncaster North. (more…)