Polling

The pollster’s predicament – and my plans for the year

By Lord Ashcroft

There was no shortage of comment last week to mark the start of the one-year countdown to the election (indeed I offered a few observations of my own). Predictions, however, were rather harder to come by.

One striking and rather cheering exception was the Telegraph’s Dan Hodges, who feels many serious political analysts are unable to see the obviousness of a Cameron victory because they struggle to grasp “the sheer scale of Ed Miliband’s political incompetence and stupidity”. Other commentators were rather more circumspect about the likely winner – though equally bold, in their own way, were the academic team at the Polling Observatory. They concluded from their analysis of long term polling trends that the result is on course to be a draw, with Labour and the Conservatives each winning 36% of the vote.

I am not in the business of predicting vote shares, but the political dynamics do suggest a humdinger. (more…)

Counting the ‘Kippers

Kippers

By Lord Ashcroft

How are UKIP doing in the polls? Well, it depends which polls you look at. At the end of last month, one survey put the party on 7%; the following day another poll from a different company had them at 19%. In an article in the Independent on Sunday, Nigel Farage has accused various pollsters, and me in particular, of underestimating his party’s support and trying to reinforce the idea “that a UKIP vote is a Tory vote”. (more…)

If the Tories are returning to comfort polling, that’s a bad sign

By Lord Ashcroft

Conservative Campaign HQ is in optimistic mood, according to Dan Hodges in the Daily Telegraph. Despite Labour’s stubborn lead, he reports, Tory strategists believe voters find Ed Miliband unconvincing and that an improving economy will eventually translate into higher living standards. They are also confident in their campaign team, both at the centre and in target seats, and in their use of data to reach key voters.

All this was very cheering until I got to the part about the Tories’ private polling. (more…)

Don’t tell me… It’s him off the telly

him-off-the-telly

By Lord Ashcroft

What proportion of people in Britain can correctly identify a picture of the Prime Minister? Yes, you at the back – correct. 94%. This is as close to a unanimous response as you get in political research, but still means that more than one in twenty of our fellow countrymen and women could in theory bump into David Cameron and not be at all sure who he was. (This ought to be a salutary thought for those in the political world who imagine that the rest of the electorate follow events in Westminster as closely as they do.)

Who, then, is Britain’s second most recognised politician? (more…)

Oborne strikes again

By Lord Ashcroft

For the second time in a year I find myself under attack from Peter Oborne. Last June the redoubtable Telegraph columnist claimed I had been against the formation of the coalition from the start, which was wrong, and that I was trying to push the Tories to the right, which was also wrong. I was very happy to correct his misapprehensions.

Peter’s new assault is equally wide of the mark, and I am pleased to be able to set him straight once again. He now asserts I am “engaged in an open, menacing and extremely public campaign against David Cameron”. (more…)

Trident: The SNP shoots the messenger

By Lord Ashcroft

The reaction to my poll last week on Scottish attitudes to Trident has been fascinating, and telling. It is an article of faith for the SNP-CND axis that Scots are overwhelmingly and passionately opposed to nuclear weapons. My survey showing that most Scots want a replacement for Trident when it comes to the end of its useful life, and that more are in favour of the UK’s nuclear submarines continuing to be based in Scotland than are opposed, has therefore caused a bit of a flap. (more…)

CND are not the best people to ask what the Scots think of Trident

ROYAL NAVY TASK GROUP FLEXES ITS MUSCLES IN THE MEDITERRANEAN

By Lord Ashcroft

As I never tire of pointing out, it is always worth looking twice at any survey that seems to show that the public support the agenda of whoever commissioned it. Perhaps not at all surprisingly, a recent poll about nuclear weapons conducted in Scotland for CND is a case in point. (more…)

“Lord Ashcroft’s Tory right”? A response to Peter Oborne

By Lord Ashcroft

I always enjoy Peter Oborne’s writing. Part of the fun is that you never know what he is going to say next. His latest theory, which he expounds in today’s Telegraph, is that I am using my vast power single-handedly to push the Conservative Party to the right and undermine the workings of the coalition government. Flattering though this portrayal is in some ways (“one of the most influential and potent figures in the wider Conservative movement”, no less), I must point out one or two flaws in his argument.
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It’s Not You, It’s Them

its-not-you-its-them-front-page

By Lord Ashcroft

The main purpose of this website is to set out the findings of my research in a way that readers will find clear and easy to digest. I know, however, that many people still prefer to reach for a volume from their shelves. For them, I have published It’s Not You, It’s Them, a collection of my political work since the 2010 general election.

The subtitle of the book – Research To Remind Politicians What Matters – sums up what I try to achieve with my polling. In my experience, people in politics are usually well motivated and want to serve. But they often find it hard to appreciate one important point: the mere fact that politics occupies much of their attention makes them different from (without wishing to offend anyone) normal people.

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