Ashcroft In America

‘Do we want him smacking the Queen of England’s butt?’ My final pre-election focus groups in Ohio

By Lord Ashcroft

The final edition of the Ashcroft In America podcast is here

Presidential candidates live in terror of the October Surprise – the out-of-the-blue event that can turn the race upside down. Last Friday it seemed that one had arrived when the FBI Director, James Comey, wrote to Congress disclosing that the Bureau had learned about further emails that “appear to be pertinent” to their earlier investigation of Hillary Clinton. The announcement caused a huge row in Washington, with Democrats complaining that Comey had politicised the investigation and Trump seizing on the news as further evidence of Hillary’s crookedness. What effect would this momentous development have on undecided voters in the final week of the campaign?

A pretty negligible one, to judge by our focus groups in Cincinnati (more…)

Ashcroft In America podcast – Episode 8 – Ohio

By Lord Ashcroft

With days to go before the presidential election, undecided voters in Cincinnati react to the latest chapter of the Clinton email saga and talk about the decision they have to make next Tuesday; Henry Gomez of the state’s biggest paper, the Cleveland Plain Dealer, tells us why early voting here could give Hillary the advantage; and I interview former Democratic presidential candidate Howard Dean and top Republican strategist Steve Schmidt about the prospects for the election and the future of American politics.


‘He’s tapped into something really down and dirty in our country’: my focus groups in Florida

By Lord Ashcroft

Since the recount that transfixed the world sixteen years ago, Florida has become known as the ultimate swing state. With one exception, Florida has been carried by the winning candidate in every presidential election since 1964. Most recent polls here give Hillary Clinton the edge in the presidential race, but since both she and Donald Trump have visited Tampa this week, it is clear neither side thinks the race here is over. Meanwhile, Marco Rubio, the Republican Senator who was one of Trump’s rivals in the primary, faces a tough battle to hold on to his seat on Capitol Hill.

According to Joe Scarborough, the host of MSNBC’s Morning Joe show and a former U.S. Congressman from the Florida, his home remains “a true swing state” despite having voted twice for Obama, with most polls showing Hillary Clinton ahead. “You just have to elect the right type of Republican that can win there. And Donald Trump, and his attacks on Hispanic voters, especially Mexicans at the beginning of the process just didn’t help him with the large numbers of Hispanics in the state of Florida.”

That was certainly borne out in our focus groups with Hispanic voters in Miami (more…)

Ashcroft In America podcast – Episode 7 – Florida

By Lord Ashcroft

In the latest edition of the Ashcroft In America podcast I interview Joe Scarborough, host of MSNBC’s Morning Joe; pollster Kristen Soltis Anderson tells us what the numbers say about the election result; historian Jon Darman considers whether we could be in for a Hillary landslide; and Hispanic voters in Miami and military families in Tampa tell us how they see the presidential and Senate races in the ultimate swing state.


Ashcroft In America podcast – Episode 6 – Arizona

By Lord Ashcroft

In Episode Six of the Ashcroft In America podcast, I speak to the BBC’s Jon Sopel about covering Washington as a foreign correspondent and why people in Britain often misunderstand America, Rebekah Sanders of the Arizona Republic tells us why the traditionally Republican state could go either way in November, the Latino rights activist Petra Falcon explains the voter registration drive that could swing the election, and the voters of Phoenix react to the week’s campaign news.



My US election focus groups in Phoenix, Arizona

By Lord Ashcroft


In last week’s Philadelphia focus groups, Donald Trump’s supporters brushed aside the recording of their candidate’s unseemly conversation about women. Since then, a number of women had come forward to claim he had assaulted them – was this beyond the pale? Perhaps surprisingly, none of the Trump supporters we spoke to in Phoenix this week argued the allegations were false – just that there were more important things at stake (more…)

‘It will be very difficult for Humpty Dumpty to be put back together again’: Mitt Romney on running for president and the future of the GOP

By Lord Ashcroft

Mitt Romney is a successful businessman, a former Governor of Massachusetts, a father of five and a grandfather of twenty-four (yes), and one of the few people in the world who can answer the question I most wanted to ask when I sat down with him at his home in San Diego: what is it like to run for President of the United States?

“You know, I think most people would assume it’s a gruelling, awful experience. I would tell you that it is exhausting, but it is invigorating at the same time… I say to friends, if you get the chance to run for President of the United States, do it. It’s a great educational and uplifting experience.”

Romney’s father ran for President in 1968. “I saw him lose. He used to joke that his campaign was like a miniskirt, short and revealing. My campaign was longer, but also revealing (more…)

My interview with Mitt Romney

By Lord Ashcroft


Mitt Romney is a successful businessman, a former Governor of Massachusetts, and in 2012 was the Republican nominee for President of the United States.

He is one of the very few people who knows what it’s like to run for the highest office in the land. I sat down with him at his home in San Diego to ask him about the experience – how he decided to run, how he set up his campaign, what it was like to receive the nomination and when he realised he would not win the election. We also talked about the international situation, Brexit, Donald Trump, and why the Republican Party will need a Churchill, Eisenhower or Reagan figure “to put Humpty Dumpty back together again.”


‘He’s different like a drunk uncle’: my US election focus groups in Philadelphia

By Lord Ashcroft

The latest edition of the Ashcroft In America podcast is here

In last week’s edition of the Ashcroft In America  podcast our co-presenter Elise Jordan coined the phrase “kamikaze Donald Trump” to describe the recklessness that led had led him to tweet derogatory things about a former Miss Universe, at three a.m., five weeks before he hoped to be elected to the White House. As our focus groups confirmed, voters needed to see a more presidential version of Mr Trump if he was to seal the deal with waverers worried about his character and temperament.

So much for that (more…)

Ashcroft In America podcast – Episode 5 – Pennsylvania

By Lord Ashcroft


In Episode 5 of the Ashcroft In America podcast the crucial voters of suburban Philadelphia react to the leaked Trump tapes, conservative talk radio host Charlie Sykes talks about conspiracy theories, the media, and “post-truth politics”, John Baer of the Philadelphia Daily News assesses the political state of play in Pennsylvania, and I talk to Democrat strategist Lis Smith about the level of confidence in the Clinton camp.