“It’s not the apocalypse. Calm down” – my Brexit limbo focus groups

By Lord Ashcroft

Last week’s pause in the parliamentary shenanigans over Brexit provided an opportunity to hear what the voters made of it all. This I did with a round of focus groups, conducted in London, Plymouth, Leeds and Newcastle. Though few have the time or patience to digest every morsel of Westminster news, their summary of the state of play was always succinct: “Theresa has had to go back to Europe, but they’ve said ‘non’,” was a typical summary. “She’s just collecting air miles. She’s going round in circles;” “As a country we now look very weak and very silly to the rest of the world. It’s come to the point that it’s almost embarrassing (more…)

How the UK voted on Brexit, and why – a refresher

By Lord Ashcroft

On 23 June 2016 I conducted a survey of over 12,000 people who had just voted in the EU referendum. With the politicians still talking and the 29 March deadline looming, it is worth reading again how the country voted, and why.

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24 June 2016

The UK has voted to leave the European Union. On referendum day I surveyed 12,369 people after they had voted to help explain the result – who voted for which outcome, and what lay behind their decision.

 

The demographics

  • The older the voters, the more likely they were to have voted to leave the EU. Nearly three quarters (73%) of 18 to 24 year-olds voted to remain, falling to under two thirds (62%) among 25-34s. A majority of those aged over 45 voted to leave, rising to 60% of those aged 65 or over. Most people with children aged ten or under voted to remain; most of those with children aged 11 or older voted to leave.

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