“It’s Emirates v. EasyJet”: my election focus groups, with five weeks to go

By Lord Ashcroft

If you want to know what’s really happening in an election, ask the voters. As in 2015, and at the referendum, my polling team will conduct focus groups around the country to hear what real people make of the campaigns, parties, leaders and issues, and each week I will report what they have to say. And you don’t have to take my word for it – you can listen for yourself on the weekly Ashcroft Election Tour podcast, the inaugural edition of which is also out today.

We begin our tour in London, in three seats that illustrate the complicated dynamics of this election: Bermondsey & Old Southwark, which the Liberal Democrats are aiming to take back from Labour; Twickenham, now a Tory seat which is under threat from the Lib Dems; and Brentford & Isleworth which, if Labour lose it to the Conservatives, will have changed hands three elections running.



By no means everyone welcomed the prospect of such an early return to the polling station. “I think it’s a bit cheeky (more…)

Ashcroft Election Tour podcast: Bermondsey, Brentford and Twickenham

By Lord Ashcroft

Every week until the general election, the Lord Ashcroft Polls team will visit constituencies around Britain to find out what people from all walks of life think about the parties, the leaders and the issues as they approach their decision on 8 June.

This week we hear from undecided voters in Brentford & Isleworth, Bermondsey & Old Southwark, and Twickenham.