Referendum focus groups: 55 days to go

By Lord Ashcroft


With eight weeks to go, the latest round of Lord Ashcroft Polls focus groups with undecided referendum voters took place in Newcastle, Gateshead and Stevenage.

President Obama’s visit was the week’s big news. Did anything stand out? “He saw Prince George in his dressing gown.” “I thought he was here for the Queen’s birthday.” Did he say anything about the referendum? “I know he mentioned it but I can’t remember what he said now.” So much for the game-changing moment (more…)

Referendum focus groups: 62 days to go

By Lord Ashcroft


Over the next nine weeks Lord Ashcroft Polls will visit every region of the country to find out what undecided voters are thinking about the referendum, what they have noticed and what has passed them by, what they make of the latest claims and interventions, what they take seriously and what they dismiss, whether they are any closer to making up their minds and what is pushing them one way or the other. This week: Bury, Rossendale and Norwich.


For the Remain camp, the week’s main event was the launch of the Treasury document claiming that households would be £4,300 a year worse off by 2030 if Britain left the European Union (more…)

Panama, Cameron and tax returns

By Lord Ashcroft

It is the received wisdom that the leaking of the Panama Papers triggered the Prime Minister’s worst week since he took office. From his personal point of view, that may well be true: having the media trying to dig into your family’s tax arrangements is not a pleasant experience, as I can attest. But politically, how much has really changed since open season was declared on the Camerons’ financial affairs?

As so often, it is worth remembering that most people have better things to do than follow the minutiae of political coverage. Nothing very important gets past the voters, but they have a knack of getting straight to the point. The Cameron tax story, then, boils down to three essential elements. (more…)