Is Alex Salmond’s referendum question biased?


By Lord Ashcroft

“Do you agree that Scotland should be an independent country?” No self-respecting pollster would ask the question that Alex Salmond proposes to put on the ballot paper in his referendum. As Professor Robert Cialdini, the author of Influence: The Psychology of Persuasion told the Today programme last week, the question Mr Salmond wants to use is “loaded and biased”, because it “sends people down a particular cognitive chute designed to locate agreements rather than disagreements”. My latest poll suggests Cialdini is right.