Turn down the volume on Europe or lose the next election

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By Lord Ashcroft

If there is one thing that unites Conservatives it is the desire to win the next general election outright. Certain things follow from this. The first is that we need more votes at the next election than we received at the last. This means attracting people who voted for a different party last year. This in turn imposes two requirements: to address the things they care about most, and to show that we are changing the things that put them off voting Conservative in the past.

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Project Blueprint Phase 2

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By Lord Ashcroft

Project Blueprint, launched in May 2011, aimed to examine the state of the Conservative voting coalition and to help identify what the party needed to do to achieve an overall majority at the next election. Phase 2 of the project reviews progress towards that goal. It looks at the government’s performance in the eyes both of those who voted Conservative in 2010, and those who considered doing so but decided not to.

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